Unique. Stylish. Comfortable.

Girls sitting down smiling in their dresses

This is us

SiMi by Jules brings your little fashionista unique, stylish and comfortable handmade clothing in soft, breathable cottons and exclusive prints. Dresses, skirts and kaftans for little princesses who love to jump, play and twirl around.

Made with 100% high quality cottons, each piece features simple and modern lines, so comfortable they will become a staple in her wardrobe, and she will want to wear every day, from a recital or special occasion to a regular playdate with friends.

Limited edition pieces. Ethically handmade in beautiful Mexico.

Our Story

Hello!

This story began a few years ago when I left the corporate world in New York City and moved with my family to Asia. As a fashion lover, I couldn’t find unique, stylish and modern clothes for my little girls (Sienna and Mila, the SiMi in the brand), so decided to create and make clothes for them that would match my own personal style.

A new chapter began, and I took the courage to mix a million ideas with a creative background in fashion, a never ending passion, learnings from travels around the world, and my daughter’s inspiration, to bring SiMi by Jules to life.

I started by hand sewing each piece, and now, a few years later and a couple of countries in between, we ethically manufacture in Mexico, our current home, sourcing 100% local materials.

It has been an amazing adventure so far for SiMi by Jules and it fills my heart having you and your little girls be part of this story, which is still being written. Thank you for all your support, and I hope you love our creations as much as we do.

-XO-

Jules